‘We will help until the war is won’

During the anniversaries of World War One we reflect on the many aspects of war and its impact. As well as diaries and mementos of servicemen, the University of Melbourne Archives holds a range of material relating to work done on the home front to support those serving in the war. This took many guises, from women working, children participating in fundraising drives and communities rallying together to support the business of war.

Swallow & Ariell cart displaying goods made by the company's 'Busy Bees' c.1914 - 1918 Swallow & Ariell Pty. Ltd. Collection, 1961.0035, University of Melbourne Archives, p21,1

Swallow & Ariell cart displaying goods made by the company’s ‘Busy Bees’ c.1914 – 1918 Swallow & Ariell Pty. Ltd. Collection, 1961.0035, University of Melbourne Archives, p21,1

Swallow & Ariell, a prominent Victorian biscuit manufacturing company founded by Thomas Swallow in 1858, was one such business whose workers did much for the war effort. A group of female employees at Swallow & Ariell lead by Miss Elsie Holmes, established the ‘Busy Bees’, and worked with the Red Cross and the Lady Mayoress of Melbourne Patriotic League to coordinate substantial fundraising campaigns to send comfort and aid to the front.

Swallow and Ariell Patriotic Sewing Bee c. 1916

Swallow and Ariell Patriotic Sewing Bee c. 1916, Swallow & Ariell Pty. Ltd Collection 1961.0035, Uniersity of Melbourne Archives BWP/23,162

By 1880 Swallow & Ariell was producing 150 different lines of biscuits, and by the start of the ‘Great War’ in 1914 popular products were Arrowroot Milks, Coffee Cremes, Honey Jumble Cakes and Dudley Wafers. Along with shortbread, cigarettes and chewing gum, Christmas puddings were sent as part of 500 billies filled with Christmas cheer and 110 Christmas stockings made for the Australian Navy. Flannel shirts, knitted socks and children’s garments were made by an expanding group of volunteers to assist not only servicemen but also those in Europe affected by the war.

Christmas Hampers ready to be sent to the H.M.S. Sydney c.1914 - 1918, Swallow & Ariell Pty. Ltd Collection, 1961.0035, p19,1

Christmas Hampers ready to be sent to the H.M.S. Sydney c.1914 – 1918, Swallow & Ariell Pty. Ltd Collection, 1961.0035, p19,1

 

Swall & Ariell 'Busy Bee' baby garment stall c. 1916, Swallow & Ariell Pty. Ltd Collection, 1961.0035, University of Mlebourne Archives, p15,2

Swall & Ariell ‘Busy Bee’ baby garment stall c. 1916, Swallow & Ariell Pty. Ltd Collection, 1961.0035, University of Mlebourne Archives, p15,2

The significance of this work on the home front is found in the business records of the Swall & Ariell collection. Correspondence files tell of prisoners of war receiving packages from Melbourne via the Red Cross and Australian Christmas puddings enjoyed by soldiers awaiting action on small Greek Isles. In 1917 Sergeant Thos. Greenwood on the H.M.A.S “Australia” writes, “If you could only realise the amount of pleasure and lightheartedness that has resulted, you would certainly be assured that the enterprise was a monster success. That you and all your party of ‘Busy Bees’ may live long lives and very happy ones is (…) my fervent wish” (Letter to Miss Elsie Holmes, 1917, Unit 41, Swallow & Ariell Collection, 1961.0035, University of Melbourne Archives).

Christmas stockings bound for the Australian Navy, 1915, Swallow & Ariell Pty. Ltd. Collection, 1961.0035, University of Melbourne Archives, p19,3

Christmas stockings bound for the Australian Navy, 1915, Swallow & Ariell Pty. Ltd. Collection, 1961.0035, University of Melbourne Archives, p19,3

The Swallow & Ariell Collection has recently been listed at box level and the finding aid can be located via our online catalogue http://go.unimelb.edu.au/do9n For more information on UMA’s holdings of material relating to World War One, refer to the subject guide, http://gallery.its.unimelb.edu.au/imu/imu.php?request=home

 

One Comment

  1. Brian Membrey · · Reply

    Elsie May Holmes was invested as a Member of the British Empire (M.B.E.) in the King’s Honour List of October, 1920, specifically noted amongst a largely anonymous list of around 100 names as honoured for her organisation “the Busy Bee efforts of Swallow and Ariell’s girls”.

    Elsie died in Parkville – probably the Royal Women’s Hospital – on 10 June, 1945, aged 63, death notices showing her as residing at 34 Princes Street, Port Melbourne prior to her passing.

    “Founder of Swallow & Ariell’s ‘BUSY BEES’ (16 June, 1945)
    Record (South Melbourne)

    Death of Miss Holmes, M.B.E.

    “Miss Elsie May Holmes, M.B.E., of 34 Princes Street, Port Melbourne, who died last Sunday, was a tireless worker in the last war, organising the ‘Busy Bees’ of Swallow and Ariell’s biscuit factory, where she was a forewoman. Swallow’s ‘Busy Bees’ were noted throughout the land. They provided comforts for troops and greatly assisted the Australian Comforts Fund and French Red Cross and other similar bodies. Miss Holmes was the inspiration and driving force, and for her great work she received the M.B.E. and the award of the Medaille de la Reconnaissance Francais (Third Class).

    “After the war, she continued her work with the ‘Busy Bees’ on behalf of many clubs and institutions. She was a daughter of the late Mr. and Mrs. J. H. Holmes.

    “The funeral took place on Monday morning, leaving Sleight’s Parlors for the Spring Vale Crematorium. Representatives of the firm of Swallow and Ariell’s and fellow-employees were present to pay their last respects”.

    Port Melbourne Council (23 June, 1945)
    Record (South Melbourne)

    CONDOLENCES.

    “The Mayor reported, with regret, the recent death of Miss Elsie Holmes, founder of ‘The Busy Bees’ at Swallow & Ariell’s, which did so much to provide entertainment especially for children, during the first and second war and during the depression of the ’30s”.

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