Survey Finds Publishers In Search of New Business Models

http://www.publishersweekly.com/article/CA6699117.html?nid=2286&rid=#CustomerId&source=link

By Jim Milliot — Publishers Weekly, 9/28/2009 1:46:00 PM
Just over 72% of publishers taking part in a survey on the impact of digitization on book publishing said the development of new business models, new multimedia products and effective marketing strategies are the biggest challenges facing publishers as they make the transition from print to digital. The survey was conducted by the Frankfurt Book Fair and the German trade magazine Buchreport in cooperation with PW, and received responses from 840 publishers across the globe. What forms the new business models should take and how publishers will charge for content generated no consensus…….

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