Swatting the Long Tail of Digital Media: A Call for Collaboration


This report urges a collaborative approach for conversion of content on various types of digital media.

Written by Senior Program Officer Ricky Erway, Swatting the Long Tail of Digital Media: A Call for Collaboration, is intended for managers who are making decisions on where to invest their born-digital time and money. It should help them understand that any expectations that local staff will be able to handle everything are probably impractical. We hope it will also help archivists (and others) in the trenches breathe a sigh of relief to think that perhaps they won’t have to deal with an array of obsolete media all on their own.

This is the second in a series of reports about demystifying born-digital materials. As with the first report, You’ve Got to Walk Before You Can Run: First Steps for Managing Born-Digital Content Received on Physical Media, this report refers only to born-digital material on physical media.

For a quick overview of the report, watch the author’s two-minute video summary on YouTube. For more information about the work related to the report, see the Demystifying Born Digital activity page.