Why data is king

Google and Facebook have revolutionised our digital landscape. Google is so popular that it is now a verb in the dictionary, while Facebook boasts 2.01 billion monthly active users globally, growing by 500 million users in the last 2 years. However, can you actually trust them?

Associate Professor David Byrne from the Faculty of Business and Economics of the University of Melbourne writes  about these two online platforms,  discussing digital platforms inquiry, privacy and market power.

Click here to read this exciting article.