How to turn your journal article into an infographic
Translating academic research into visual content with an impact
There is an increasing demand for research to be presented in a visually engaging way, in order to make information accessible and have a high impact. Sharing information by way of infographics is an accessible method to create content.
Hubspot Marketing tells us that Infographics are “liked” and shared on social media 3 times more than other any other content type and that internet readers pay close attention to information-carrying images.
The Journal of Marketing Management (JMM) blog has shared a number of tips for specifically turning your journal article into an infographic.
In her blog post ‘From paper to picture: creating an infographic from your research’, Laurence Dessart records her process of creating an infographic out of her JMM article.
Demystifying the content of heavy academic work is a tough task [but] digital dissemination of research content is increasingly useful.
– Laurence Dessart
Tips on how to create a good infographic out of your research project
from Laurence Dessart
- Create a story.
- Think of the big idea.
- Think of your audience and what they expect from an infographic.
- Select a tool to do it.
- Visual, always visual.
Steps and considerations:
– Key Findings
– Focus on the big idea
– Consider your hierarchy
– Graphics – simple charts and icons
– Clear images
– Check copyright permissions
– Keep it simple – remember to include whitespace
– Consider audience
– Appearance – alignment, balance, typeface, legible text, sparing use of colour (colour theory)
– Shareable – social media sizing
Build using online tools such as:
– Cite external sources
– Proof read
– Link to your article, including DOI
– Add your contact details
– Export format (web-friendly)
– Indicate copyright – Creative Commons Licence
– Remember to include metadata
– Provide social sharing or embed a code (learn how here)
– Share via networks and social media
- What is the headline?
- What is the narrative?
- What are the key points?
- What is the focal point?
- Are there any surprises?
- What are the implications?
- How do we find out more?