Feature Friday: The 5 Level Challenge
So by now you’ve probably heard of the 3MT, the recent #PostItNotePhD, and now I bring to you the next challenge in SciComm, the 5 Level Challenge!
This is where scientists explain their research on 5 different levels of complexity:
- To a child
- To a teen
- To a undergrad student
- To a grad student
- To an expert in the field
This started on WIRED, where there is a collection of videos of experts explaining concepts at these five levels.
But this has also taken off on Instagram, using the hashtag #5levelchallenge, where people are talking about their research, a concept from their field or just something they are passionate about.
It sounds easy, but trying to reformulate your research so that you can reach your audience on a level that speaks to them can be really tricky!
I won’t hold you up too much on this one, but encourage you to go forth and explore the ways people craft their messages for their audiences, and suggest you give it a go! Are you up for the challenge?
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