One great feature we’ve enabled in the relaunched search engine is Auto Completion.
As we use our search engine, Google will take note of the text people type and the Auto Completions they follow, and the suggestions will become more and more relevant and accurate to our needs. It’s truly amazing stuff.
Of course, as smart as all this is, Google’s algorithm won’t always get it right, so we have the option of managing our Auto Completions to include or exclude patterns and results that we think are relevant.
A custom Auto Completion simply consists of a string of text. So, if we were to insert an auto completion of “The Graduate School of Foo”, it would appear whenever someone typed a query which matched any part of that string. When a user follows that Auto Completion by clicking, a search is performed on the whole string.
We’ve also enabled Promotions to appear in Auto Completions, which may offer greater impact, and we have the option of adding Promotions which only appear in Auto Completions, so there’s plenty of flexibility with these features.