CMH MPhil Confirmation Seminar: 10th April 2018 – Influencing the conversation about masculinity and suicide – Evaluating the Man Up multi-media campaign
Tuesday April 10th 3.15pm-4.15pm
Seminar Room 410 – Level 4, 207 Bouverie Street, Carlton
Presenter: Dr Marisa Schlichthorst
It has been suggested that some dominant aspects of traditional masculinity are contributing to the high suicide rates among Australian men. There is also increasing evidence that social media holds the potential for promoting health behaviour change and positively influence suicide related behaviour; and may be particularly useful for reaching men. This seminar presents data from the Man Up television documentary and social media intervention – a three-part documentary and multi-media campaign which explores the complex relationship between masculinity and suicide and encourages men to question socially imposed rules about what it means to be a man.
The focus of the presentation will be on the evaluation of the effectiveness of the documentary and media campaign to influence the conversation on masculinity, suicide and male help seeking on social media and will touch on the design, analysis and selected findings of the Man Up campaign. It also discusses the potential for social media networks to be used in a multimedia intervention to promote social or behavioural change.