Meet Alexandra McCloud-Gibson, Master of Production Design for Screen

With a strong background in fashion design, Alexandra McCloud-Gibson is now turning her artistic skills to designing costumes, props, and sets for film and television.

Before I came to the Victorian College of the Arts, I completed a Bachelor of Fashion Design at RMIT. I found that I was increasingly drawn to designing not only garments but also the environments in which they sat, and ended up working on both costume and production design for friends’ projects. My interest in world-building overtook costume design when I discovered that I could convey more through production design.

Inspiration comes in many different forms and sometimes arises from the most bizarre places, although it will always originate from the text and through copious amounts of research. My eye is always drawn to things of texture or things with a particularly stylised aesthetic – be it photography, art, history, or costume.

I find the challenge with production design is knowing when to stop researching. I could research forever but there does come a time when you have to turn all that theory into something three-dimensional.

After working on a few VCA short films I realised the role of the art department within the film and television industry. The VCA community seemed to me to have a strong sense of collaboration, with everyone crewing on everyone else’s films. This was quite different to what I had experienced while working in fashion, which I found to be quite solitary. I chose the VCA as I saw it an opportunity to learn not only from industry experts but from peers and colleagues.

This course has allowed me to experience a great deal of both the theoretical and practical sides of working in an art department, with a particular emphasis on gaining work experience outside of the VCA. What’s taught in classes is put into practice both on student films and through industry placements and I’ve enjoyed my time interning the most.

Something that stands out from this past year is the opportunity I was given to intern on an adaptation of Picnic At Hanging Rock. I’ve never learnt so much so quickly from one project. The experience was really rewarding, and it really confirmed for me that I had found the right industry. At the end of my internship I was offered paid work, which was great.

The internships I’ve undertaken have given me a taste for what it’s like to work full-time in production. Once I graduate I’m looking to get into the workplace as soon as I can and to can get as much experience across as many varied projects as possible.

To aspiring production designers, I’d say: if you can figure out initially what your strongest skillsets are and find a way to use them to create work within your aesthetic it will help to kickstart your initial projects. It’s also important to understand how significant the research stage of your practice is: any questions you have will always be answered through more research.

– As told to Sophie Duran

Banner image: Alexandra McCloud-Gibson. By Sav Schulman.