How to write a blog post from your journal article
You’ve put eighteen months or two years of your life into doing the research in your article. You’ve devoted months more to writing the paper and sending it to journals, dealing with comments, doing rewrites and hacking through the publishing process. Why would you not spend the extra couple of hours needed now to pull out from your journal article the key bits needed for a good blogpost?
See the full article for some well thought out guidelines on turning a journal article into a successful blog post.